Windows 10

Windows 10 is the latest in three decades of iterations of the world’s most popular operating system. With it comes a new hình ảnh sản phẩm br& và personality. 

To celebrate, let’s take a look at the evolution of the Microsoft logo through the ages....

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Microsoft vs. Apple: Operating System Logo Wars

Over the past few years, the fast, dynamic Apple has been creeping in.

Microsoft had started to lose traction with the young, cool, consumer tech crowd.

But Microsoft has managed to lớn rejuvenate its perception, retaining its B2B following but also reinventing itself for a new audience of consumers.

One thing is for sure: branding, sale và lăng xê have sầu played a key part in the war of the desktop.

The logo has been a strategic centrepiece in this rivalry.


Windows 1 và 2



Developed by Bill Gates himself, the original Windows OS was a successor to the text based MS-DOS introduced by his company Microsoft in 1981.

You could say that Microsoft"s new windows-based operating system was the synergy of graphics and computing.

Interestingly, the original Windows logo sản phẩm bears a striking resemblance to lớn the lakiểm tra Windows 8 / Windows 10 logos & colours.

It certainly seems as though kiến thiết trends have sầu gone full circle.


Windows 3



Five sầu years on from the launch of Windows saw the next major release and hình ảnh change.

Windows 3 was the first successful rival to Apple"s Macintosh and the Commodore Amiga.

As graphics công nghệ had improved, with Windows now supporting sixteen colours, the logo was redesigned.

With five colours now in use, the new Windows logo sản phẩm was a much brighter standard-bearer for its operating system.


Windows 95



The high-protệp tin launch of Windows 1995 another five sầu years down the line marked a significant leap in technological advancement, with a further jump in design & GUI.

The first thing you may notice is the switch from Serif lớn Sans-serif font aesthetics in 1995.

This projects a softer, less serious attitude.

Whereas Windows had previously been a predominately business-oriented hàng hóa, the new Windows 95 was Microsoft’s first major attempt at targeting the home page computing market.


Windows 98



The Windows 95 logo sản phẩm had stood the thử nghiệm of time, và was merely slightly revised và updated for Windows 98.

The GUI also didn’t change much, with most of the changes being found in back-end hardware và networking improvements.


Windows 2000



With growing demvà for operating systems tailored khổng lồ particular functional needs, Microsoft had split the Windows offering inlớn multiple products in the 1990s, launching Windows NT as a server version in 1993, và updating it in 1996.

But the Windows 95 / 98 branding had proven so popular that the NT brvà was retired in February 2000 và replaced with Windows 2000. This called for new identities.

The typeface remained similar lớn previous versions, with a touch of colour and a tip of the hat lớn the famous start inhỏ.


Windows ME



Windows Millennium was aimed directly at the individual consumer, with its "ME" acronym being played on to hint at personal use by being represented in some branding as "Me".

Its objective was khổng lồ improve on Windows 98 và put more computers in homes.

The OS indeed saw significant advances in multitruyền thông capabilities.

The centrepiece of the biệu tượng công ty remained unchanged from that of Windows 98, but with more styling & colouring.

Windows ME proved khổng lồ be a commercial stop-gap hàng hóa, only being around for just over a year before it was replaced by the next major release.


Windows XP



The first significant change khổng lồ note about Windows XP.. was lớn the naming convention for successive iterations of the consumer-oriented Windows operating system.

No longer being tied khổng lồ specific dates gave it a longer market shelf life.

We saw a big leap in visuals with the Windows bliss background & a colourful user interface.

The typeface lost some weight, & the "Windows" icons were updated khổng lồ include depth.

Windows XP was widely regarded as a more secure & stable operating system than Windows 95 / 98, & although it also demanded significantly more processing power than its predecessors, hardware CPU speeds had increased rapidly since the late 1990s, và it proved khổng lồ be a successful và long-lived release, with 1 billion copies sold worldwide.

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Windows Vista



With the Windows br& having become so strong that it was instantly recognisable by the mid-2000s, the decision was taken to lớn remove sầu the name of the company Microsoft from the biệu tượng công ty for the next major release, Windows Vista.

A serious investment in custom typography went into the Windows Vista logo.

Microsoft designed its own font called Segoe, a fonts with clean và elegant yet innovative aesthetics, especially for its release.

The OS graphical user interface itself took on a more luxurious feel, with deep colours & subtle borders.

Despite the impressive visuals of its so-called "Aero" interface, the Vista operating system was widely criticised for placing excessive demands on processor power và for crashing more often than Windows XP, resulting in many Windows users sticking with XPhường và declining lớn pay the cost of upgrading lớn Vista.

At the same time, Apple"s contemporaneous Mac OS X was gaining in popularity, và some power users found themselves switching platforms from Windows lớn Mac as a result.


Windows 7



Despite the commercial problems that attended Windows Vista, Microsoft wasn’t able lớn get its successor lớn market for nearly three years.

Dubbed an incremental nâng cấp, Windows 7 was intended to lớn address the previous criticisms, especially issues around speed and stability.

The Aero interface was improved, providing great advances in how software was controlled with a GUI, but at the same time its graphics were simplified in the interest of faster performance.

The biểu tượng logo stayed much the same, but the shorter, numerical product name gave it a simpler, lighter feel than that of Vista.

Windows 7 was found to be fast và stable in use, drawing a warm welcome from users who had complained that Vista was too heavy, sluggish và unreliable.

This made Windows 7 a commercial success; và it is the most popular Microsoft OS in use today.


Windows 8



The release of Windows 8 marked a more radical departure for Microsoft"s main operating system.

The subtle hues & graphical shadings of Windows Vista, already attenuated in Windows 7, were now removed completely, replaced by simple blocks of colour, following a trend known as "flat design" (meaning mono-colour design) that had become popular on smartphones.

Additionally, in the initial release of Windows 8, the Start button was removed, and the navigation system completely redesigned in a way that was optimised for touch-screen users.

It had the feel of a sản phẩm điện thoại operating system even when ported to a desktop or máy vi tính device without a touch screen.

The reasons behind this dramatic change of taông xã would appear to have a lot to vì with the exponential growth in popularity of smartphones at the time, as well as a fear of lagging behind Apple, whose minimalist aesthetics had paradoxically become associated with their position as a luxury consumer brvà.

Whatever its reasons, Microsoft clearly felt the need khổng lồ follow where it once led. Unfortunately, the OS couldn’t directly compete with the slickness of Mac OS:X or with the rise of the iPhone and máy tính bảng iPad, failing to convert their loyal followers inkhổng lồ Windows users.

At the same time, established Windows users who were happy with the ergonomics và aesthetics of the established Windows XPhường, Vista and 7 were alienated by Windows 8, và it divebombed in the marketplace, proving even more unpopular than Windows Vista had been at the time of its launch.


Windows 10



Microsoft has responded lớn some of the criticisms levelled at Windows 8 by bringing baông xã some of the lost navigational features of its predecessor, including the Start button.

At its launch, Windows 10 is hoped lớn be equivalent lớn Windows 7 following Windows Vista & addressing its shortcomings.

It has been initially well received by many critics of Windows 8.

However, the flat design values of Windows 8 have sầu been retained, and indeed the biệu tượng công ty goes even further in a bid to revitalise the MS image for the điện thoại thông minh generation by incorporating more flat kiến thiết and minimalism.

The Windows 10 biểu tượng logo sports a more streamlined version of Segoe, và a more mature-looking deep blue colour than that of Windows 8.

It also incidentally more closely resembles the first ever icon for Windows, as used in the biệu tượng công ty for Windows 1 & 2, than any successive sầu hình ảnh design had done.

Microsoft has stated that Windows 10 is a major upgrade that is going to lớn be around until 2020.

With its "one product family" concept, Microsoft is clearly trying lớn develop a sense of one operating system "lớn rule them all".

Launched as a free tăng cấp for all Windows 7 & 8 users to lớn overcome resistance to paid upgrades, it is expected khổng lồ gradually gain traction with Windows 7 users who have resisted Windows 8.


The Future



Microsoft has hinted that the launch of Windows 10 may mark the end of completely new versions of Windows, with an ongoing service release tăng cấp policy allowing anyone with a Windows 10 licence lớn stay up lớn date with what should be an ever-evolving operating system far into the future.

If this proves true, we should see a lot more of the Windows 10 hình ảnh in the future, & possibly even beyond 20trăng tròn, a year which will mark five years since the first release of Windows 10.

It is hard lớn predict the thiết kế trends of the future; but at the current velođô thị, could the Windows 10 biệu tượng công ty be modified in the future without the operating system itself being replaced or renamed?

Only time will tell!


Let"s look baông chồng at those logos again...

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Following Windows over the years, we can see that progression & evolution for both the services they offer & their hình ảnh go hand in h&. An upgraded system is highlighted with an upgraded or refreshed logo. This is something you can bởi within your business too should it feel right. We offer a Branding & Corporate Identity Design service if this is something you want to discuss. Get in touch for more information.


NB: This article, originally written and published on July 29th, 2015, was copy-edited, revised & improved with additional relevant information on August 7th, 2019

Chuyên mục: Tin Tức