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From Umbala lớn 360Live sầu, Vietnam’s công nghệ platforms have sầu failed khổng lồ compete with foreign rivals such as Tik Tok và Bigo Live sầu.

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When Facebook set foot in Vietnam giới, Vietnam’s social networks were already here, but then had to leave sầu some months later. The same occurred when YouTube & Tik Tok came khổng lồ Vietphái nam.

Vietnamese competitors have sầu been defeated right in their trang chính market, though they enjoy many advantages.

However, the competition between foreign rivals & Vietnamese competitors is unequal because of the former’s powerful financial capabilities and the latter’s laông chồng of capital.

When streaming appeared in Vietphái mạnh, ccTalk, which later changed its name khổng lồ TalkTV, developed by VNG, had been dominating the market for a long time.

It created the first ‘online idols’ in Vietnam, i.e. those who sing & dance to get donations from viewers. TalkTV was the ‘launching pad’ for ViruSs, PewPew & other famous streamers, and helped create the ‘Happy Polla fever’ in Vietnam.

Regrettably, the platform could not retain the idols & streamers amid the wave sầu from Bigo Live, Nimo TV and Nonolive sầu. Finally, it had to shut down in late 2018.

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From Umbala to 360Live, Vietnam’s giải pháp công nghệ platforms have failed khổng lồ compete with foreign rivals such as Tik Tok và Bigo Live sầu.

The effort to lớn change and renovate the sản phẩm with 360Live sầu could not bring success và the platkhung also had khổng lồ stop operation.

VNG, the developer of the platforms, never made public the figures related lớn these products. However, analysts estimate that in the golden days, TalkTV attracted 100,000 concurrent viewers (CCU), according to former sản phẩm director La Xuan Thang.

As for Umbala, CEO Nguyen Minh Thao said Tik Tok, the svào rival, used its money khổng lồ crush Umbala. The foreign platkhung scrambled to lớn hire personnel from Umbala, offering salaries five sầu times higher, & enticed content producers khổng lồ create content for Tik Tok at the price of VND200,000 for every đoạn Clip.

ByteDance, the holding company of Tik Tok, even spent $1 billion khổng lồ take over the US-based Musical.ly in 2017.

Meanwhile, Bigo Live sầu, Nimo TV và Nonolive all received millions of dollars worth of investments khổng lồ conquer the Southeast Asian markets.

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Bigo Live was bought by Chinese YY.com in 2019. Both Nonolive and Nimo TV belonged to the two Chinese largest live-streaming platforms – Douyu and Huya. The biggest shareholder is the giant Tencent.


Analysts say that the common characteristic of foreign platforms is powerful financial capability, which draws Vietnamese idols & streamers who cannot resist the lucrative offers from them.

Linc Ngoc Dam, a well known streamer and bạn, revealed that she was offered $đôi mươi,000 a month to lớn work for Nonolive sầu in 2018. And Dam is not the best paid streamer in Vietphái mạnh.

The laông chồng of capital not only affects the expansion capability of Vietnamese platforms, but also weakens the ability to maintain và develop internal products.

Users complained about lags with ccTalk, or TalkTV, after updates. The limited load capađô thị of the hệ thống & bandwidth was a big barrier, & not as stable as Facebook and YouTube.

The record set for livestreaming on Facebook Gaming in Vietnam giới was 137,000 CCU, made by Nam Blue in August 20đôi mươi.

YouTube mix a new record of 242,000 CCU by Do Mixi. As for TalkTV, its highest record was 30,000 CCU at the showmatch between QTV and SofM in năm ngoái.

Most recently, Rap Viet scored a record in number of TV viewers with 700,000 CCU at a gameshow on YouTube.

Football matches of the Vietnamese U-23 national soccer team have also attracted a record high number of millions of viewers on YouTube và Facebook.

Recently, Vietnamese social networks such as Gapo and Lotus have tried lớn invite celebrities khổng lồ livestreams to attract more viewers. However, they are facing the same problem as TalkTV did in the past.

Both VNG & Umbala could not answer bommobile.vn’s question about why Vietnamese platforms always face difficulties in the trang chính market. If no answer can be found, it will be difficult to lớn beat emerging rivals lượt thích Tik Tok, và even more difficult to lớn fight ‘veterans’ lượt thích YouTube và Facebook. 

Phuong Nguyen


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Chuyên mục: Tin Tức