Spider man, having a hard times, in an age of elsa/spider

     

Disclosure statement

Jessica Balanzategui does not work for, consult, own shares in or receive sầu funding from any company or organization that would benefit from this article, và has disclosed no relevant affiliations beyond their academic appointment.

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The commission report cites YouTube’s communication with an advertiser:

We don’t have sầu users that are below 13 on YouTube và platform/site is general audience, so there is no channel/content that is child-directed & no COPPA compliance is needed.

The Federal Trade Commission begged to differ và YouTube’s attempts lớn discipline its children’s nội dung since then has global implications.

Regulating children’s content

Children’s broadcast content – và the advertising that surrounds it – has long been required to lớn adhere lớn certain standards. In Australia, this began with 1945’s List of Principles khổng lồ Govern Children’s Programs.

The current relevant legislation is the Children’s Television Standards 2009. This bans all advertising during shows for preschool children, and bans some types of advertising including that featuring “popular characters” for older children. Content cannot be “unduly frightening” or “unduly distessing”, and cannot encourage children to lớn engage in dangerous activities.

The standards include criteria for the unique of programming. It must be “entertaining”, “well produced”, appropriate for Australian children, & “ the understanding và experience of children”.

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But the user-generated nature of YouTube content has meant that a complex ecology of new types of children’s nội dung has evolved outside of these quality frameworks.

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More video content is watched by children online than on TV. from www.shutterstoông chồng.com

Disturbing children’s genres

The issues with children’s YouTube go deeper than the recent fine.

On YouTube, genres have formed over time through an enigmatic combination of human and technical factors. Content creators have been incentivised lớn exploit the algorithm so their videos appear at the top of tìm kiếm results & in auto-play queues.

Such practices result in “word salad” video clip titles lượt thích “Spiderman, Frozen Elsa is Taken by Minions! W/Anna & Kristoff, Pink Spidergirl, Maleficient & Candy. Over time, new children’s genres crystallise, lượt thích romantic videos featuring Spider-Man và Elsa from Disney’s Frozen.

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YouTube channel ‘Superhero-Spiderman-Frozen Compilations’ has over 125 million views. https://www.youtube.com

Some of the more concerning children’s YouTube genres include dark parodies of popular children’s cartoons, crudely animated or live-action videos featuring adult performers in cheap superhero or Disney character costumes, and "bad baby” videos where pranks are pulled on “naughty” children.

Public controversies about some of these genres have sầu led lớn the termination of lucrative sầu YouTube channels. One such channel, Toy Freaks had 8.53 million subscribers and documented a father’s pranks on his children.

YouTube has also attempted lớn demonetise controversial genres by removing ads. Sadistic “prank” nội dung led khổng lồ criminal sentences of child neglect for parents Michael và Heather Martin of the DaddyOFive channel.

YouTube: The new kids TV

In 2015, in response to the growing popularity of “family entertainment channels” on the platkhung, YouTube launched YouTube Kids, a dedicated tiện ích explicitly oriented at children.

The platsize still sat outside of Australian và international children’s content frameworks, although the Australian Association of National Advertisers urged advertisers on YouTube Kids to lớn adhere to their children’s advertising codes. These codes however are self-regulated.

This August, in response lớn growing criticism of the types of videos readily available to children, YouTube Kids was relaunched as a standalone website which purported to ensure a safer platkhung.

While YouTube Kids previously grouped together all viewers under 12, the new platform allows parents to select Preschool (under 4), Younger (5-7), or Older (8-12) categories.

These age-based categories will largely be managed by YouTube’s automated filtering and categorisation systems, but will rely on parental reporting of inappropriate videos that slip through filters. While the children’s TV standards và classification frameworks regulate for age appropriate, unique children’s programming on television, such regulation does not extend lớn online nội dung.

Murky boundaries

With the fine announced just a week after the launch of the new Kids platkhung, YouTube announced another raft of platsize updates.

Creators will now be required lớn tell YouTube if their content targets children, and the platform will stop serving personalised ads with children’s nội dung. YouTube has committed to using machine learning khổng lồ more precisely identify child-oriented content.

These new machine-learning strategies will identify children’s content by looking for videos with “an emphasis on kids characters, themes, toys, or games”.

But does this take into trương mục child-oriented genres native sầu khổng lồ YouTube, lượt thích Elsa and Spider-Man thắm thiết mash-ups & bad baby videos, or popular imagery in YouTube children’s nội dung, like syringes và head swapping?

YouTube has transformed the themes, narrative sầu structures, và aesthetics of children’s genres in ways that even the company now struggles khổng lồ understand.

For these new measures lớn work, technological solutions need khổng lồ be grounded in new understandings of children’s screen genres.

Our cultural và policy definitions of children’s nội dung need to lớn catch up with this new frontier.


Chuyên mục: Tin Tức