Black friday, cyber monday deals for 2019


It’s time to start planning your sale campaigns for the holiday season. We’ve collected tips from MCMC, Tiki.VN, và Netsmartz LLC on the best ways to lớn prepare for black Friday và Cyber Monday.

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Take another look at your nhận xét strategy. Black Friday/Cyber Monday giao dịch can draw people in, but if you’re relatively unknown, your reviews will seal the deal. Online sales require a degree of trust, and if you’re not one of the national names that everyone knows, review from other customers who have bought that product are the key khổng lồ securing that trust with potential customers (and increasing your conversion rate!). Now’s the time khổng lồ assess how you ask customers to đánh giá your products và make tweaks khổng lồ that strategy. Look at the words và imagery you use, incentives you give and your subject lines khổng lồ make sure they’re optimized khổng lồ get the most reviews possible from your customers.

Julianne Guy – Director of Digital MarketingMCMC


My absolute đứng đầu tip for the đen Fiveday weekend is lớn have everything planned, prepared, and tested well in advance of the shopping period. Get all of your custom labels, assortments, data unique fixes và account strategy decisions completed at least a month out. This will allow you enough time to vì chưng some testing with your campaigns or fix anything you may have missed without adverse impacts. You vì chưng not want to be explaining lớn your clients or manager why your campaigns did not perform as well as they should have because of something that should have been solved earlier.

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Ryan Wilber – Senior Director of Performance MarketingTiki.VN


Marketing campaign Tips-Segment your audience-Invest in your site experience – Announce in an obvious way “Black Friday Sale” on your website/landing page.-Keep a 20%-30%% of your budget for targeting a new audience as well – According to lớn Think with Google, more than 8 in 10 shoppers of consumer-packaged goods (CPG) are either considering multiple brands or have no brands in mind at all when shopping.-Personalized email kinh doanh campaign-Explicit chiến dịch for “Shoppers that Abandon Carts” through email sale and Google Shopping (you can expect more juice here)-Create Remarketing Lists & launch dynamic re-marketing campaigns-Social campaign should not be only product-centric, but it should have an emotional connection (30 seconds video)

Communication Tips-Fear of Missing Out (FOMO) – Create a sense of urgency by sending out black Friday emails like, “Free Shipping till 5:00 PM” or “Flat một nửa discounts for today only.”-Calls-to-Action (CTAs) và if you have a local Store then include a local-friendly CTA to help orient subscribers & make their visits smoother lớn store-Free Shipping

Ensure all the data is being tracked so that it can be analyzed later which will provide a good foundation for future campaigns.

Last but not least, don’t forget to keep a kiểm tra on your online reputation (star ratings) & your website load time on sản phẩm điện thoại devices (AMP).

Chuyên mục: Tin Tức